Tablet visits showed
greatest gain, up 64% over comparable quarter of 2012
NEW YORK (LAPRS) – LiveAuctioneers, a Manhattan-based
company that provides Internet live bidding services to more than 1,800 auction
houses worldwide, entered its second decade of operation in Q1 2013 with a
substantial increase in both international auction-house clients and new users
outside the United States. During the second quarter, the firm unveiled a
stylish redesign of its website that CEO Julian R. Ellison described as “smart
and modern – right in step with our technology.”
The website’s new theme is spare and generously visual, with
a homepage that offers visitors the option of viewing upcoming auctions in a
grid-like format with four auctions displayed per horizontal line, or in the
traditional LiveAuctioneers style that features one auction with five relevant highlight
images per horizontal line. According to Ellison, this is just one example of
the many changes LiveAuctioneers has implemented recently in direct response to
feedback received from auctioneers and bidders.
“Our website redesign continues to evolve. We want to make
LiveAuctioneers not only a place where bidders can enjoy browsing online
catalogs and bidding live via the Internet but also a destination for useful
information presented as they prefer to view it. That’s why we’ve placed such
an emphasis on listening to input from those who rely on our services – the
bidders and the auction houses,” Ellison said.
All bidder activities are now aggregated on a freshly
designed bidder dashboard. At that location, a logged-in LiveAuctioneers user
can check their inbox, view all saved items from future sales, manage their
profile and auction alerts; and monitor approvals to bid online in upcoming
auctions. They can also contact an auction house to pay for a recent auction
purchase and even estimate shipping costs. Another valuable dashboard tool
connects to an archive of past online purchases that the user can view
chronologically with a single mouse click. The auction-purchase archive
provides a valuable record of when the user made each of their purchases, for
how much, and from which auction house.
LiveAuctioneers’ second quarter of 2013 was a period marked
by significant growth in mobile and tablet use. As compared to Q2 2012, there
was a 49.89% increase in mobile visits to LiveAuctioneers.com, while visits
through tablets jumped more than 64%. The average mobile visitor remained on
the site 6.49% longer than in the comparable quarter of 2012.
Statistics indicated steady growth in many other key areas
during Q2. Page views were up 6.98% as compared to Q2 2012, rising from
77,240,751 to 82,631,295. The number of overall visits to the site grew by
2.68% to 8,991,156; and the number of unique visitors rose 1.40% to 4,836,332.
The average time spent on the site per visit increased nearly 10% over the
comparable quarter of 2012.
“As these figures show, LiveAuctioneers has maintained a
solid pattern of growth that has not wavered since the company was launched
more than 10 years ago. We’re expecting a very busy fall and winter auction
season, which should bring with it a surge of new-bidder sign-ups,” said
Ellison.
Click to view a video that shows an auction in progress
through the LiveAuctioneers bidding platform: http://www.youtube.com/watch?v=vD7aSvcHjxw
To contact LiveAuctioneers, email info@liveauctioneers.com.
Online: www.LiveAuctioneers.com
The redesign of LiveAuctioneers’ website creates a richly
visual environment in which to browse and bid online. Photo: LiveAuctioneers
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